Rapt is fabric giftwrap that provides a sustainable solution to gift giving. Based on the ancient Japanese art of Furoshiki, Rapt replaces wrapping paper and the waste that goes with it. Forget the hunt for your scissors and tape. Rapt does it all! Once the gift is opened, fold Rapt up and use it year after year, from birthdays to Mother’s Day to the holidays or pay it forward and give to a friend...the perfect hostess gift! Rapt is designed and produced locally in New England. Machine washable.
With 7 children between us, our first meeting was at the playground. After 15 years of birthday parties and holidays, we came to recognize how much waste is created at every event. So we teamed up to do something about it - changing a small habit to make a big impact for our children’s future.
We tried many different ways to wrap with fabric - trying velcro, snap tape, attached ribbons - and found the Japanese solved it best with the art of Furoshiki. The custom of wrapping with cloth dates as far back as the 7th century and was originally called "tsutsumi." During the Muromachi period (1336-1573), the tsutsumi was regularly used at the great bathhouses built by the Shogun. Feudal lords who visited wrapped their clothing in family crest-printed tsutsumi to keep track of their belongings. (Today our kids write their names on backpacks!) As bathhouses became popular in the Edo period (1603-1868), the word "furoshiki" meaning “bath spread,” was adopted. Over time the use became commercialized and merchants used furoshiki for goods and gifts.
We love the historic meaning of tsutsumi – “to protect a gift by wrapping it in something sacred and then offering it as a symbol of peace … There are tying procedures and knots for various occasions, from those that take place only once in a person’s lifetime (birth, death) to those that are more simply well-wishing.”*
As a partnership, we have found our different styles and backgrounds blend very well.
Monica O’Neil is a New England transplant with a youth spent in Chile, Venezuela and Morocco. Fluent in 3 languages with a Master’s in French Literature, Monica spent a decade teaching at several area high schools. Becoming a mother was a natural evolution - there is a lot of overlap in the skill set. Monica is still trying to educate but the subject is a little more straightforward - reducing waste - and there’s a lot less homework.
A California native who married into New England, Cindy Estes started seam, a children’s clothing line, with 4 children in tow. As a young graduate, Cindy became the first in-house graphic designer at The Museum of Contemporary Art in Los Angeles and worked with various artists and curators to create a consistent brand strategy. With a background in design and experience in clothing manufacturing, she brings her sense of style, design and implementation to Rapt.