Red's Best

Headquartered on the historic Boston Fish Pier, Red's Best was founded in 2008 to serve fishermen from local coastal communities in the USA.

FISHERMEN FIRST^®

Headquartered on the historic Boston Fish Pier, Red’s Best was founded in 2008 to serve fishermen from local coastal communities in the USA. We aggregate catches, networking small boats with proprietary technology to form a large market presence, leveling the global playing field. We sustain the livelihoods of American fishermen while sustaining fisheries for harvest. Red’s Best connects you to your fishermen and tells the story of every catch.

Red’s Best was founded in 2008 by Jared Auerbach. As a young fisherman from Boston, Jared worked on commercial vessels in Alaska and Cape Cod during the early 2000’s. He worked alongside hardworking fishermen and saw that with the advent of industrial technology and the governmental regulation of open oceans, traditional fishing communities and family fishing businesses began to struggle for survival.

He also saw the abundance of species available to us in New England’s pristine cold waters. He set out to create a way for consumers to have direct access to the freshest seafood. He envisioned a brand that would represent each and every fisherman and the pride of the profession. Red is every fisherman.

Video by AlwaysNow Studio Pacific

The open secret of Boston’s seafood scene is that many of the best restaurants in the city pull their hauls from Red’s. Tucked into the back of Boston Public Market, it has a long counter with a handwritten menu that showcases the raw fish, grab-and-go salads, and sushi, as well as New England classics fried up in the back. Industry folks love Red’s because it educates customers, highlighting lesser-used fish species that are big on flavor but low on name recognition. Elizabeth Wellington - Conde Nast Traveler - January 2021